Harland Works
Events | Workspace | Cafe
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What's On

Please note

Our events programme is currently suspended for autumn 2024 as our cafe undergoes refurbishment.

Join our mailing list to get the news when we re-open.

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From family lego, to exclusive wine tasting. home barista training from a top expert, an active poetry community meeting monthly … and more we have a varied program of events happening here at Harland Works.

Most are based in our on-site courtyard cafe, the John St Kitchen. If you are planning your own event, you can also enquire about hiring the cafe and courtyard.

Back to All Events

Digital Marketing for Local Businesses. Workshop 3: Search Engine Optimisation - the no money down way to rank as THE go-to expert in your area

  • Harland Works 70 John Street Sheffield, England, S2 4QU United Kingdom (map)

Buy a ticket here

Workshop outline

Introduction 

  • Introduction to presentation 

  • A summary of the workshop and everything that will be covered 

  • Introduction of workshop participants and overview of businesses and challenges faced with digital marketing 

Section 1: What is SEO?

  • An explanation of what SEO is

  • How does SEO impact the visibility of a website online

  • Why SEO is so important for local businesses

Section 2: The basics of SEO

  • How search engines work: crawling, indexing and ranking 

  • Why relevance and authority are important and their role in SEO 

  • An explanation of why keyword research is important for SEO 

    • How to find the right keywords for your business 

    • Where to put keywords 

    • Tools available for keyword research 

  • What is on-page SEO is why is it important? 

    • Title tags, meta descriptions, headers, images etc 

    • Product / services pages and keywords 

    • Blogs / content and keywords 

Section 3: Local SEO

  • Appearing in local search 

    • Why is local SEO important for small businesses?

    • How to optimise your  website and social profiles for local search 

    • How to optimise your Google My Business profile 

  • Building local links 

    • How to build local backlinks - directories, relevant sites etc. 

    • Collaborate with other local businesses and local community sites 

  • Gathering reviews

    • The importance of reviews for local businesses 

    • How to encourage customer reviews to build a good reputation 

    • How to respond to reviews 

Q&A session: The chance to ask questions or discuss issues 

Section 4: SEO Tools & Techniques

  • SEO Tools  

    • How to utilise free or low-cost tools

    • How these tools can be used to track website performance and help to identify improvements to strategy 

  • Content strategy 

    • The importance of content and SEO 

    • How to create SEO content to drive traffic 

    • Blogging, FAQs and other contents that can help to enhance SEO 

  • Conduct your own SEO audit 

    • Step-by-step guide to auditing your own website for SEO 

PRACTICAL SESSION: Conduct an SEO audit 

Q&A session: The chance to ask questions or discuss issues

Section 5: Conclusion & Recap

  • A summary of the tips and strategies covered in the workshop 

  • A list of resources for further learning (online tutorials, blogs etc.)

Earlier Event: May 12
Repair Cafe
Later Event: May 20
Digital Marketing for Local Businesses. Workshop 4: Build your influence via social media using free (ie organic) posts